Jelli Names Fred Bennett Chief Business Development Officer
JELLI NAMES FRED BENNETT CHIEF BUSINESS DEVELOPMENT OFFICER
Jelli Poised to Expand Distribution Partnerships for its Social Radio Platform
San Mateo, CA – November 6, 2012 — Jelli (http://www.jelli.com), the social radio platform, has announced that broadcast media expert and digital product strategist Fred Bennett has joined its team as Chief Business Development Officer. The newly created position signals Jelli’s broadening partnership with radio for programming and advertising solutions that deepen engagement, deliver actionable audience insights and increase revenue.
“I’m excited to be at Jelli, working with broadcasters to advance their programming and advertising strategies, and to further transform listening experiences,” stated Bennett. “The Jelli platform provides sticky social engagement and unique user insights that satisfy both advertising sales and programming.”
Jelli is a social radio platform that enables programming and advertising offerings for affiliates, which increase broadcast ratings, digital impressions on affiliate websites and new sources of advertising revenue for the affiliate.
A 20-year broadcast industry executive with a cross-functional management background, Bennett is known for successfully creating and implementing new broadcast solutions and digital programs. Prior to joining Jelli, he was President and General Manager of Metro Television. Before that, Bennett was the Senior Vice President, Affiliate Sales at Westwood One, and Vice President, Operations and Programming at Shadow Traffic. On the station side, he served as General Sales Manager for Disney’s WABC Radio, New York, and headed up Pamal Broadcasting’s five station group, including its digital operation.
“Fred’s vast broadcast experience, including his success with on- and off-line product integration, makes him uniquely qualified to help our radio partners maximize the Jelli Platform for generating ratings and revenue growth,” noted Mike Dougherty, Chief Executive Officer, Jelli. “Fred understands the challenges and goals of programming, sales, and management, and can develop customized strategies that will fit the needs of each of our partners.”
Jelli is a social radio platform that combines the reach of radio with the engagement of the web. Jelli’s consumer experience fuses group listening with game mechanics to make radio more social and fun. Listeners control radio playlists through real-time voting and game elements, via free iPhone and Android apps and web experience (http://www.jelli.com). Jelli’s advertising platform enables real-time ad serving and listener engagement across social, mobile and broadcast platforms, creating unique insights for advertisers. Jelli is available online and on FM radio stations across the United States.