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Jelli speaks about programmatic on The Timothy Call

BY Jelli ON April 2, 2014 IN Jelli News

Timothy call

Today our CEO Mike Dougherty is happy to join The Timothy Call (http://www.thetimothycall.com/) to discuss current state of programmatic advertising for broadcast radio, and strategies for sales executives to succeed in this new era.

The talk is titled: “The Return of Radio:  How the Oldest Broadcast Medium is Being Reinvented for 21st Century Marketers.”

Topics will include:

  • What is programmatic advertising?
  • How does it apply to radio?
  • What does programmatic mean for selling radio and how do sales teams take advantage?

Here is a primer on opportunities in radio from the Timothy Call’s blog:http://www.thetimothycall.com/2014/03/return-radio-mike-dougherty-co-founder-ceo-jelli/

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