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Radio claims “seat at the table” for programmatic buying: iHeart and Katz partner with Jelli

BY Jelli ON April 8, 2015 IN

In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. Jelli Founder and CEO Mike Dougherty told RAIN News, “Radio is saying, ‘We’ve got a seat at the table for programmatic’.” Read the full article »

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