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Programmatic For Radio Catching On

BY Jelli ON April 23, 2014 IN

Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and television. For the latter two, a more data-driven approach to buying coupled with some automation constitutes “programmatic.” It’s not real-time bidding (RTB), but it’s more programmatic than previous methods. That new-age approach is attracting marketers, at least according to Jelli’s Q1 success. Read the full article »

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