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Marketron, Jelli CEOs on programmatic buying

BY Jelli ON April 25, 2014 IN

RBR-TVBR spoke with Marketron CEO Jeff Haley and Jelli CEO Mike Dougherty on their recent integration of the Jelli RadioSpot ad server platform with Marketron’s Mediascape open platform. The partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron solution’s interface. In the deal, Marketron will license Jelli’s RadioSpot Supply API to enable the Mediascape open platform to programmatically price, package and sell inventory through RadioSpot. We asked how it helps radio, a bit about the revenue model and why this offering may do the trick where others in the past haven’t: Read the full article »

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