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Marketron and Jelli combine systems for easier radio-ad buying

BY Jelli ON April 3, 2014 IN
Marketron and Jelli announced this morning an agreement to combine Marketron’s system for tracking radio spot inventory with Jelli’s programmatic ad-buying software. Both parties emphasize that the alignment is the first instance of a broadcast radio buying system connected to a leading radio traffic system. Read the full article »
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