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Jelli Moves Into Advertising

BY Jelli ON March 19, 2013 IN
The company is using its technology backbone to approach national advertisers. Using Jelli’s servers in each affiliated station, it effectively creates a form of ad insertion for on-air broadcasts. “The way radio spots are delivered in 2013 is the same as 2003 or 1993 — it just hasn’t really changed,” CEO Mike Doughtery says. Jelli is shaking that up with its technology that works with the local automation system. Read the full article »
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