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Jelli Launches SpotPlan, The First Programmatic Buying Platform For Radio Advertising

BY Jelli ON March 12, 2014 IN
Jelli has launched SpotPlan, the first programmatic buying platform for radio advertising.”SpotPlan disrupts how network radio has operated for decades, replacing inflexible network ‘vehicles’ and antiquated spreadsheets and email-driven processes. Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide,” said Mike Dougherty, Jelli co-founder and chief executive officer. Read the full article »
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