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Jelli Finds Data Correlates Social Engagement With Traditional Radio Ratings

BY Jelli ON April 10, 2013 IN
“Our data shows that higher social engagement levels can have a direct impact on increasing overall audience size as measured by traditional ratings,” said JELLI CEO MIKE DOUGHERTY. “In addition, adding a ‘feedback loop’ to a one-way broadcast can drive measurable brand engagement with the traditional radio spots aired on these broadcasts.” Read the full article »
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